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'<p>
“逼”出來的萬紫千紅</p>
<p>
381家企業，超過20億的年產值，在2012年中國茶葉出口同比下降6.08%、福建省同期茶葉出口同比下降18.6%的情況下，福鼎白茶產業卻逆勢而起，在外貿銷售收入方面出現同比高達77%的強勁上揚，2012全年白茶出口量達到3000噸。一些涉足白茶深加工的福鼎企業，如生產白茶爽含片與降血脂片的綠葉茶業、生產開發白茶飲料的譽達茶業、生產&―氨基丁酸白茶的裕榮香茶業……都取得了驕人的業績。</p>
<p>
“近幾年我們福鼎白茶的出口價格，一直以年均20%左右的幅度穩步上升，我們企業出口原料茶的價格，以有機白毫銀針爲例，已經從幾年前的每公斤350元人民幣，上漲到了每公斤500多元，而像部分經過深加工的產品，其出口價格還能翻一番。”裕榮香茶業有限公司董事長蔡良綏告訴記者，“像我們這樣一家固定員工在70多人的企業，2012年的銷售產值已達到幾千萬，整體銷售額相比2011年增長了40%，可以說是非常典型地說明了福鼎白茶產業的進步成果。我們與星巴克、安利以及雅詩蘭黛等國際知名企業的合作，是伴隨着中國白茶在整個國際市場特別是歐洲市場的認可度和受歡迎程度大幅增加而產生的，這既說明福鼎白茶的產業推介經驗已經取得成功，同時更說明中國茶葉最根本的健康、生態特性，正越來越受到全球消費者的歡迎。”</p>
<p>
福鼎白茶進駐星巴克咖啡、中國茶香已滲入人類生活的方方面面……中國茶企，正在經歷一場與“狼”共舞的考驗;而中國茶葉，正在迎來一個以“人”爲本的時代。對此，親自引導了福鼎白茶產業歷次升級的福鼎市人大常委會主任、市茶產業發展領導小組組長陳興華深有感觸地說：“茶葉也好，咖啡也罷，不過都是飲料，是人們日常生活中的必需品。中國白茶與西方產品相結合的意義，最終不是在於我們從供應國際巨頭的原料業務中得到了多少利潤，而是讓中國名茶有近距離學習西方主流消費文化和產業模式的機會，師夷長技，爲中國茶產業的絕地反攻提供了可能。不以色香形勝的福鼎白茶，之所以能改變中國茶產品在國際市場上的尷尬地位，最核心之處是把握了茶葉消費領域越來越明顯的科技化、生態化特徵，爲自己也爲消費者創造了價值。中國名茶從來不缺好產品，缺的是虛懷若谷的胸襟和以消費市場爲導向的心態，說到底沒有不能撬動的市場，只有不被重視的人心。”</p>
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