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'<div>
最近,來自意大利的膠囊咖啡機品牌Caffitaly聯合時尚博主黎貝卡發起的“Caffitaly咖啡紅館”計劃,以改造家中咖啡角落的活動方式,引發圈內關注。</div>
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黎貝卡這次跟Caffitaly合作,還讓中國第一個Caffitaly咖啡紅館“搬”進家裏,這個Caffitaly咖啡紅館到底有什麼魅力?它跟普通的咖啡館又有什麼不同?</div>
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源於意大利,Caffitaly咖啡紅館詮釋正宗意式咖啡</div>
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隨着中國都市人羣生活習慣的變化,喝咖啡已然成爲了日常生活的常態。各大咖啡品牌紛紛入駐國內,中國咖啡消費以每年25%的增長速度,在近幾年成爲了世界咖啡消費增長最快的國家之一。根據中國咖啡網2016年的報告數據顯示,中國龐大的咖啡消費羣體中,近約38%的消費者非常注重咖啡的口味正宗與否。</div>
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作爲排名前三的意大利膠囊咖啡機品牌,Caffitaly就是意式咖啡的正宗代表。爲了讓更多中國消費者體驗到正宗意式咖啡,Caffitaly提出“咖啡紅館”的概念,帶來正宗意式咖啡的完整詮釋。在認識Caffitaly的“咖啡紅館”之前,我們需要了解下,什麼樣的咖啡是正宗的意式咖啡呢?</div>
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正宗的意式咖啡,當然來自於意大利,其中以espresso最爲經典。回溯到幾個世紀以前,咖啡最早起源於埃塞爾比亞,一開始人們只把它當做普通的植物飲料。直到20世紀,生性考究的意大利人創造了第一杯意式咖啡,其獨特的風味和濃郁的口感,讓咖啡文化風靡全球。</div>
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與濾滴咖啡不同,意式咖啡的基底—espresso是通過高溫高壓的萃取而成,其精髓在於表面會形成特有的一層油脂泡沫,即crema。crema呈現出來的顏色不同,說明了咖啡的品質高低。而業界公認,赭紅色crema是高品質意式咖啡的標準。只有掌握了恰到好處的時間和溫度,咖啡表面纔會呈現出赭紅色的crema,此時的咖啡口感也是最爲醇厚的。</div>
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作爲意大利本土的膠囊咖啡機品牌,從咖啡豆的選擇和烘焙,到全產業鏈的生產製造,嚴格按照意大利標準在當地完成。此外,品牌專注核心的加壓反加壓技術,保證衝出的每一杯咖啡都帶有赭紅色Crema,掌握了意式咖啡的最高標準。咖啡紅館的“紅”便是以此爲靈感,表達出了地道意式咖啡的精髓。</div>
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復刻意大利,把咖啡紅館搬回家裏,意式咖啡的靈魂還體現在意大利大街小巷的咖啡館文化中。</div>
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當你走進意大利,各式各樣風格迥異的咖啡館成爲了街頭一道獨特的風景。曾有人戲稱:意大利的咖啡館,比中國的沙縣小喫還要密集。但你要問哪家咖啡館的咖啡最好喝?恐怕意大利人也沒有一個答案。因爲在意大利,每一家咖啡館都保有醇正的意式風味。</div>
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反觀中國,如今咖啡館遍地開花。其中,品牌連鎖的咖啡館依然是消費主流,佔據場所選擇比例的45%。而在咖啡口味上更勝一籌的精品咖啡館則稍顯疲弱。速溶咖啡等劣質的商品咖啡充斥着這些參差不齊的咖啡館市場,大多數現有的咖啡館無法保證地道的意式咖啡口感。</div>
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<div>
幸福的意大利人享有隨時隨地品嚐正宗咖啡的“特權”,Caffitaly咖啡紅館希望中國的消費者也能享有這種“特權”。於是,Caffitaly便提了“咖啡紅館”,希望將專業的Caffitaly膠囊咖啡機置入家中,無論是早上起牀或是下班回家,隨時隨地就可品嚐地道的意式美味,讓每個熱愛咖啡的消費者,都可以享受獨“意”無二的私人咖啡館。</div>
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咖啡紅館”背後,其實是一套意式精緻的生活美學。意大利人的講究是出了名的,這種精益求精的追求不僅體現在幾大知名的奢侈品皮具工藝上,還體現在喝咖啡這件事情上。</div>
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沒有人統計過,意大利人一天到底需要喝多少咖啡。只知道,意大利人每天早晨一定要用一杯咖啡開啓新的一天。除了對口味的苛刻,他們還非常看重喝咖啡的杯子。用紙杯裝咖啡一定是會被鄙夷的,因爲意大利人相信,陶瓷杯才能更好地保存咖啡的風味。更甚者,意大利人對喝咖啡的時間也是有講究的。例如,卡布奇諾只能在早晨飲用,過了中午喝卡布奇諾的,都會被意大利人認爲是“外鄉人”。</div>
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</div>
<div>
即使是一杯小小的咖啡,意大利人不僅對味道“吹毛求疵”,對飲用的工具和環境也有近乎嚴格的要求,這是意大利人的 “儀式感”,也是Caffitaly咖啡紅館想讓中國消費者去體會的意大利獨特的精緻。而這一點,也是黎貝卡所推崇和欣賞的。就像黎貝卡鼓勵粉絲們“慧眼識珠”地購物,買一件高品質的衣服和讀一本好書,都是在給自己的生活增添儀式感。</div>
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<div>
攜帶着意大利基因的 Caffitaly咖啡紅館,繼承了意大利人獨特的人生哲學,從喝咖啡這件小事入手,將高品質的生活追求帶入中國,其背後蘊含了精緻生活的智慧。</div>
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<div>
咖啡紅館,是正宗意式咖啡的“標籤”,是家中獨“意”獨一無二的私人咖啡館,更是意大利精緻生活方式的傳達者。Caffitaly咖啡紅館進入中國,首選黎貝卡一起合作,不僅是看中了其身上摩登時尚的調性,同時也希望藉助黎貝卡對精緻生活的獨到見解,引導更多的消費者能從中受益。中國第一個“<br />
<img alt="" src="/uploads/allimg/171105/8-1G105153QG33.jpg" style="width: 440px; height: 436px;" /></div>
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'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '13',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '320',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun/waiguokafeixinxi.html',
'total' => 13,
'field' =>
array (
),
),
323 =>
array (
'id' => '323',
'pid' => '2',
'pids' => '0,1,2',
'name' => '7月資訊',
'dirname' => '7yuezixun',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
urlrule |
'/views-111254-[page].html' |
fix_html_now_url |
'' |
my_web_url |
'https://php168.gafei.com/views-111254' |
get |
array (
's' => 'article',
'c' => 'show',
'id' => '111254',
'm' => 'index',
) |