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'星巴克執行長：公司的未來在中國 可持續幾十年擴張'

'/uploads/allimg/171013/3-1G0131206343A-lp.jpg'

'巴克,執行長,公司,未來,中國,持續,幾十年,擴張,'

'專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ） 星巴克 （Starbucks Corp.） （SBUX-US） 執行長 Kevin Johnson 週二表示，星巴克未來成長的關鍵在中國，他相信中國市場的擴張可以持續幾十年，不會間斷。 據《彭博》報道，Johnson 指出，雖然美國'

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'2017-10-13 12:06:01'

'2017-10-13 12:06:48'

'109484'

''

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''

''

''

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''

''

''

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NULL

'<div>
	<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial; font-size: 14px;">專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ）</span><br />
	<br />
	　　星巴克 （Starbucks Corp.） （SBUX-US） 執行長 Kevin Johnson 週二表示，星巴克未來成長的關鍵在中國，他相信中國市場的擴張可以持續幾十年，不會間斷。</div>
<div>
	&nbsp;</div>
<div>
	　　據《彭博》報道，Johnson 指出，雖然美國還會是一個重要的市場，但星巴克的未來，會取決於中國市場的擴張。</div>
<div>
	&nbsp;</div>
<div>
	　　Johnson 說：&ldquo;中國是我們第 2 大，及成長最快的市場。 我們未來幾十年還會在中國開新店，並在那裏持續有成長機會。 &rdquo;</div>
<div>
	&nbsp;</div>
<div>
	　　<img alt="" src="/uploads/allimg/171013/3-1G0131206343A.jpg" style="width: 680px; height: 345px;" /></div>
<div>
	&nbsp;</div>
<div>
	　　星巴克股價日線走勢圖 （近一年以來表現）</div>
<div>
	&nbsp;</div>
<div>
	　　星巴克在今年 7 月與統一聯合宣佈，星巴克將以約 13 億美元現金，收購星巴克華東市場合資企業（上海統一星巴克咖啡有限公司）的剩餘 50% 股份，從而取得在江蘇、浙江和上海共約 1300 家門市的 100% 所有權。</div>
<div>
	&nbsp;</div>
<div>
	　　當時 Johnson 就表示，目標是在 2021 年，將開店數由目前的 2800 家，增加至 5000 家。</div>
<div>
	&nbsp;</div>
<div>
	　　Johnson 指出，中國不斷成長的中產階層和城市化，會提高這個流行飲茶的國家的咖啡需求。 而另一方面，星巴克的美國銷售下滑，也增加了他們在海外發展的壓力。</div>
<div>
	&nbsp;</div>
<div>
	　　Johnson 在加入星巴克之前，長期待在科技領域。 他認爲，創新是推動銷售的關鍵，這包括重新創作新的飲品，嘗試新的商店設計，並且加強在行動程序上的應用。</div>
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