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'星巴克執行長:公司的未來在中國 可持續幾十年擴張' |
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'專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style ) 星巴克 (Starbucks Corp.) (SBUX-US) 執行長 Kevin Johnson 週二表示,星巴克未來成長的關鍵在中國,他相信中國市場的擴張可以持續幾十年,不會間斷。 據《彭博》報道,Johnson 指出,雖然美國' |
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'<div>
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial; font-size: 14px;">專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style )</span><br />
<br />
星巴克 (Starbucks Corp.) (SBUX-US) 執行長 Kevin Johnson 週二表示,星巴克未來成長的關鍵在中國,他相信中國市場的擴張可以持續幾十年,不會間斷。</div>
<div>
</div>
<div>
據《彭博》報道,Johnson 指出,雖然美國還會是一個重要的市場,但星巴克的未來,會取決於中國市場的擴張。</div>
<div>
</div>
<div>
Johnson 說:“中國是我們第 2 大,及成長最快的市場。 我們未來幾十年還會在中國開新店,並在那裏持續有成長機會。 ”</div>
<div>
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<div>
<img alt="" src="/uploads/allimg/171013/3-1G0131206343A.jpg" style="width: 680px; height: 345px;" /></div>
<div>
</div>
<div>
星巴克股價日線走勢圖 (近一年以來表現)</div>
<div>
</div>
<div>
星巴克在今年 7 月與統一聯合宣佈,星巴克將以約 13 億美元現金,收購星巴克華東市場合資企業(上海統一星巴克咖啡有限公司)的剩餘 50% 股份,從而取得在江蘇、浙江和上海共約 1300 家門市的 100% 所有權。</div>
<div>
</div>
<div>
當時 Johnson 就表示,目標是在 2021 年,將開店數由目前的 2800 家,增加至 5000 家。</div>
<div>
</div>
<div>
Johnson 指出,中國不斷成長的中產階層和城市化,會提高這個流行飲茶的國家的咖啡需求。 而另一方面,星巴克的美國銷售下滑,也增加了他們在海外發展的壓力。</div>
<div>
</div>
<div>
Johnson 在加入星巴克之前,長期待在科技領域。 他認爲,創新是推動銷售的關鍵,這包括重新創作新的飲品,嘗試新的商店設計,並且加強在行動程序上的應用。</div>
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